TATA Imagination Challenge 2021 Registration Apply Online www.tata.com

tata imagination challenge

TATA Imagination Challenge 2021: The Tata group of companies released a Tata Administrative Services (TAS) for aspirants willing to show their leadership qualities and managerial skills. The TAS Services post is equivalent to Indian Administrative Services  (IAS) in the private sector. Right now, Tata group has handled more than 30 companies in over 100+ countries.

It is Tata Group’s flagship leadership development for young managers who develop leadership and managerial prowess. Tata groups inviting online applications from eligible candidates for the TIS challenge program before 22nd October 2021.

TATA Imagination Challenge 2021

Company NameTata Group of Companies
Challenge NameImagination Challenge
Qualification10+2 / Intermediate
Selection RoundsThree rounds
Prize MoneyRs.26,00,000
Last date to apply22.10.2021
Company Websitewww.tata.com

TIS has three levels of rounds for finalizing the aspirant selection, which are;

  • Brand assessment
  • Gamified assessment
  • Video pitch submissions
  • Leader interaction

If you are the gem in the above qualities, join in the Tata imagination challenge and win the 23 lakh cash prize from Tata groups.


  • College-going student (Undergraduate / Postgraduate).
  • Should be an active full-time student.
  • Should be completed the 10+2 schooling or its equivalent.
  • Have enrolled UG or PG in any university/college of 1st September 2021 across India.
  • Academic classes curriculum commenced.

Non Eligibility

  • Classes are did not start after admission.
  • Correspondence or distance courses.
  • Already passed out college or completed course.
  • Part-time courses

Awards & Prizes:

  • Each winner will get Rs.2 lakh cash prize.
  • Mentoring sessions by Tata groups
  • Accelerator sessions by Subject Matter Expert (SME)
  • Access to Tata Tomorrow University
  • Nomination to flagship learning programs

Selection Rounds

Round 1

  • Tata Brand Assessment
    • Need to attempt the 25 questions in 30 minutes
  • Gamified Assessment
    • Participants indulge in an interactive and exciting 30 minutes.

Round 2

  • Video Pitch Submissions
    • Participants should submit the big idea in the form of an executive summary in 2 minutes video clip (Format – .MP4 and size – 15MB)
  • Idea Buddy Phase
    • Shortlisted candidates have to polish the idea to be present in the next round.

Round 3

Leader Interaction

Shortlisted candidates have to take your idea at center stage in detail;

  • Problem-solving
  • Execution of idea

Tata senior leaders finalize the participants, and finalists will also be interviewed by the panelists, focusing on their lives and careers.

Important Dates

RoundsName of the roundTIS Challenge Date
StartingTreasure Hunt21.10.2021 | 12.00 PM – 06.00 PM IST
Round 1.1Tata Brand Assessment23.10.2021 06.00 PM – 24.10.2021 06.00 PM IST
Round 1.2Gamified Assessment23.10.2021 06.00 PM – 24.10.2021 06.00 PM IST
Round 2Video Pitch Submissions27.10.2021 06.00 PM – 07.11.2021 06.00 PM IST
Round 3Leader Interaction07.12.2021 12.00 PM – 09.12.2021 06.00 PM IST

TATA Imagination Challenge 2021 Registration Link

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